Rouge Media's Labs Network Claims Top Spot in Premium Advertising For Legal Age Audiences

Published: April 2, 2019

Rouge Media's Labs Network Claims Top Spot in Premium Advertising For Legal Age Audiences

Place-based media giant Rouge Media continues its rapid expansion in premium legal-age advertising by revealing 2000+ venues in its national Legal Audience Branding Solutions (LABS) Network. Now reaching 106M+ impressions every month, Rouge LABS was launched with the specific objective to provide compliant and responsible marketing and advertising solutions to regulated category brands like cannabis, vaping, alcohol, and tobacco. The venues in the network are verified age-gated thus following regulatory guidelines, without compromising on the impact and effectiveness.

David Perruzza, Vice President of Strategic Partnerships who leads the LABS network said, “We have been rapidly expanding to stay ahead, especially with the developments around cannabis legalization and new federal and provincial vaping regulations in Canada. Our mandate is to remain compliant in premium age gated environments, and with our network amplified exponentially, we are ready for the next stage.”

The media offerings within both new and existing venues will include digital screens and utility-based charging station screens for dynamic video, alongside large format murals, and custom amplification solutions, all of which have already proven highly effective in bringing a significant sales lift for clients. Rouge LABS also offers custom mobile advertising, data insights and location targeting services with a four-step age-gating to further the impact for brands.

Rouge LABS is purpose built with inhouse expertise in navigating the current regulatory landscape and advises clients on the most effective and compliant methods to reach adults using their media. The exclusive team has been established with a sole focus on these industries, and also leads the development of the network by curating venues that meet the tough criteria.

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