Pure Global Hires Veteran from Alcohol Beverage Industry as VP Sales & Marketing

Published: November 15, 2018

Pure Global Hires Veteran from Alcohol Beverage Industry as VP Sales & Marketing

Pure Global Cannabis Inc., an integrated, growth-oriented life sciences cannabis company, through its subsidiary PureSinse Inc., announced that Ross J. Hendry, formerly of Corby Spirit and Wine, has joined as Vice President of Sales and Marketing.

Ross Hendry has been a driving force in the Canadian alcohol beverage industry for more than a decade. Hendry comes to Pure Global after serving as Commercial Director, International Canadian Spirits, at Corby Spirit and Wine, where he oversaw marketing and strategic business development for more than 40 brand/market combinations in 13 international markets.

His depth of functional expertise is complemented by his branding experience. Hendry served as Brand Director for Corby’s, where he directed the design and delivery of innovative global brand strategies. Prior to that, he was Director of Export, overseeing export strategy and commercial growth across 16 global markets. He has held senior positions at Berry Bros. & Rudd, Brown Forman, and Labatt Breweries, and brings to Pure Global his extensive experience in sales and marketing for internationally-recognized brands such as Jack Daniel’s, Budweiser, The Glenrothes Single Malt and J. P. Wiser’s.

“I am delighted to welcome Ross on board at such an important stage of market development,” said Malay Panchal, CEO of Pure Global. “Ross brings with him years of experience and leadership in market strategy, innovation, and brand advocacy, and he will invigorate Pure Global’s ability to deploy our growing range cannabis consumer products for the nutraceutical, and health and wellness segments to meet the needs of the emerging Canadian and expanding international markets. Ross is the final foundational pillar for our team, on which Pure Global can continue to build a scalable customer-centric business.”

“I am excited to join Pure Global and leverage my expertise in global marketing, brand positioning and commercial strategy to grow our new and emerging industry” said Ross Hendry. “Canada has been a genuine leader in this industry, and I look forward to kick-starting our brands on the international scene by establishing high value, collaborative Route to Market partnerships via a differentiated portfolio of products. I want to help open doors for the industry and help grow PURE into an international ‘passion’ brand.”

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