Prairie Records commemorates first Calgary store launch on September 14th

Published: September 12, 2019

Prairie Records commemorates first Calgary store launch on September 14th

Westleaf Inc. has announced the opening of its first Alberta retail location. Calgary residents who are 18+ now have the chance to experience a new spin on cannabis retail through an immersive and inclusive in-store environment with the grand opening of Prairie Records’ first Calgary location on Saturday, September 14th. The new Prairie Records store is located on one of the city’s busiest streets and in one of its most recognizable cultural hubs, International Avenue (17th Ave SE).

“This is an important next step for Westleaf as we expand in the prairie provinces and continue to build out our retail footprint in western Canada,” explained Adam Coates, Chief Commercial Officer at Westleaf. “It also gives us an opportunity to introduce the unique Prairie Records brand to Alberta cannabis consumers, the country’s most advanced retail market. We believe based on our experience in Saskatchewan that our brand is going to be a winner and differentiate our retail experience from all others.”

In honour of the store’s official grand opening, Prairie Records is hosting musically-infused activities with a special performance by local musician DJ Sonidef and offering exclusive in-store specials and promotions from 1:00 p.m. to 8:00 p.m. Calgarians will have the opportunity to explore the new Prairie Records store which seeks to educate both first-time users and cannabis connoisseurs by sparking discovery and encouraging exploration in its welcoming and approachable musically-themed atmosphere.

In advance of the grand opening celebrations, media are invited to participate in private, in-store tours with Adam Coates on Saturday, September 14th from 9 a.m. to 12 p.m. If interested in booking a tour, please schedule an appointment prior to September 12, 2019 with Lauren Steeves at lauren.steeves@northstrategic.com.

What:
Prairie Records’ International Avenue Grand Opening – must be 18+ to attend

When:
Saturday, September 14, 2019 – 1:00 p.m. to 8:00 p.m.

Where:
Prairie Records: 4420 17th Avenue SE, Calgary, AB, T2A0T6

Who:
Westleaf executives, Prairie Records staff, Calgary residents, local musicians and artists and influential community members.

*Please note, b-roll footage and photography opportunities can be arranged onsite at the grand opening on Saturday, September 14th.

Focusing exclusively on densely populated neighbourhoods, high traffic areas, and tourist destinations, Prairie Records retail stores will be situated in some of the most premium retail locations across the country.