PLATFORM(WD) Advances Choom’s Digital Strategy with New Website

Published: March 24, 2021

PLATFORM(WD) Advances Choom’s Digital Strategy with New Website

Choom Holdings Inc., a fast-expanding Canadian retail cannabis company is pleased to announce it has launched its new proprietary ecommerce platform, powered by PLATFORMWD.

The value of Choom’s newly acquired digital team and assets have come to fruition with the release of the Choom 2.0 site. The elevated retail experience customers have come to expect in-store has now come to life online, supporting one of the brands key strategic pillars of a strong omni-channel ecosystem. Some of the key attributes of the fully customized site include full mobile optimization, increased speed, best-in-class SEO, SMS notifications, in-store fulfilment, including delivery and pickup options.

“We’re betting big on digital and the omnichannel customer,” Corey Gillon, Choom CEO states, “On average customers are spending 75% more online compared to in-store, making the growth of this channel a continued priority. Our management team, with 100+ years combined retail industry experience, understands all to well the importance of investing in digital and the pitfalls organizations see that fail to do so. The pandemic has accelerated ecommerce contribution 10 years, in the past year, and Choom is now well prepared to capitalize on this ongoing shift. Organizations need to be agile, now more than ever, which is difficult when you’re reliant on 3rd party platforms as most of the Canadian Cannabis retailers are today. This has created a significant point of differentiation for Choom”.

The new website was developed by PLATFORMWD digital agency. PLATFORMWwas acquired by Choom in September 2020 and has extensive experience in the Cannabis industry. The initial launch of the site will be superseded by a phase 2 development project that will include additional optimizations and features.

Choom™ is a rapidly-expanding Canadian retail cannabis company, inspired by Hawaii’s “Choom Gang”—a group of buddies in Honolulu during the 1970’s who loved to smoke weed—or as the locals called it, “Choom”.

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