Planet 13 Announces New Edible Brands: HaHa Gummies and Dreamland Chocolates

Published: July 30, 2019

Planet 13 Announces New Edible Brands: HaHa Gummies and Dreamland Chocolates

Planet 13 Holdings Inc., a leading vertically-integrated Nevada based cannabis company, announces that it has added HaHa Gummies and Dreamland Chocolates™ to its growing in-house brand portfolio.

HaHa Gummies and Dreamland Chocolates along with Medizin, TRENDI and Leaf & Vine will be produced in Planet 13’s new 15,000 sq. ft. customer-facing production facility located at the Planet 13 Las Vegas Cannabis Entertainment Complex (the “SuperStore”).

Planet 13 in-house brands currently represent approximately 15% of all products sold at the SuperStore. With the opening of the new production facility, Planet 13 intends to continue to grow the in-house brand penetration with a long-term, sustainable target of approximately 50%. Planet 13 also plans to leverage its current SuperStore supplier relationships to gain rapid access for its in-house brands, to premium shelf space in third-party Nevada dispensaries.

“Edibles, especially premium sativa-based edibles, have been very popular with our tourist customer base,” said Larry Scheffler, Co-CEO of Planet 13. “HaHa Gummies™ and Dreamland Chocolates™ were designed from the ground up using the customer insights we have generated from the over 400,000 people we have served at the SuperStore in just eight months. We expect that the combination of this deep customer connection and an interactive production experience at the SuperStore will quickly make both brands Nevada favorites.”

The Company’s Phase II expansion, which includes; coffee shop, bistro, customer-facing production facility, and event space, is expected to open by the end of Q3. Ongoing permitting delays have impacted the construction schedule. Construction on Phase II is progressing at a solid pace and will accelerate once the final permits are issued.

Bob Groesbeck, Co-CEO of Planet 13, commented, “Despite ongoing permitting delays our goal is to open Phase II by the end of Q3 and to enter the wholesale market in Q4 2019.”