Phivida Holdings Inc. has announced the closed beta launch of its e-commerce site, Wikala.com, an online CBD marketplace for US vendors. Phivida previously launched the private beta for its accessories site in May, 2019, following its acquisition of Wikala.com Inc., which was subsequently rebranded as Bloomgroove.com and released live in September 2019.
Wikala is now live in closed beta and, while it is not yet available for general access, it is presently populated with Phivida’s current roster of products. In addition, the site is also in closed beta for independent businesses that can register through the sellers’ portal. Once the sign-up process is complete, and Wikala has fully launched, approved vendors will be able to create digital storefronts to list and sell CBD products across the United States. Wikala is expected to be fully live for online shopping on December 1, 2019.
Wikala will provide leading CBD product companies in the industry with a new and robust sales channel that can expand their consumer reach. Through Wikala, Phivida is building a standalone CBD marketplace in the United States. Wikala is aimed at providing an online shopping option that will connect customers directly to third party sellers and manufacturers.
“We’re excited to see this vision finally coming together. We’ve gotten some great feedback that has allowed us to refine the integration between customer and vendor,” said David Moon, President of Wikala.com Inc. “We’re continuing to make the necessary tweaks, and we will be using this final open beta stage to ensure we get the process right.”
Jim Bailey, Chief Executive Officer of Phivida, added: “Wikala will provide us with direct access to both the vendor and customer, allowing us to focus on providing the best possible shopping experience. By connecting customers with high-quality CBD vendors, we expect this aspect of our business to be less exposed to the stringent regulatory requirements that are required in the traditional bricks and mortar retail channel.”
What sets Wikala apart from other eCommerce sites is its proprietary technology. Wikala is a highly customizable online platform that offers merchants powerful features that, to Phivida’s knowledge, no other CBD online stores currently offer. Platform features now include a streamlined seller dashboard, advanced smart search, and product comparison tools, among others.