PAX Appoints Tim Pellerin GM of Canada

Published: June 6, 2019

PAX Appoints Tim Pellerin GM of Canada

PAX Labs, Inc., a consumer technology brand in the design and development of premium vaporizers for cannabis flower and concentrates, announced that Tim Pellerin has joined as the company’s General Manager of Canada. Tim and PAX will work collaboratively to expand the presence of the brand in Canada and create optimal strategic partnerships.

Tim has more than 20 years of sales, marketing and executive experience with such leading organizations as Coca-Cola, Kimberly-Clark, and The Clorox Company. Prior to joining PAX, Tim served as the Senior Vice President and Chief Operating Officer at Nova Scotia Liquor Corporation (NSLC). He was responsible for the evolution of the NSLC brand and provided strategic leadership in all marketing, advertising, merchandising initiatives, corporate social responsibility and consumer education. With a strong track record in organizational development and design, and using customer insights to deliver successful business performance, Tim is poised to successfully build and lead the PAX Labs organization in Canada.

“Tim has an exceptional record for building successful businesses by listening to consumers, said PAX CEO, Bharat Vasan. “PAX is investing in Canada. We are growing our team to work closely with licensed producers in each province to deliver the quality, control and predictability that our devices offer consumers.”

“I am excited to be part of PAX Lab’s expansion of its current footprint in the Canadian market – a market that is rapidly expanding and evolving,” said Tim. “I have passion for the cannabis industry. My experience in the consumer packaged goods industry, and implementation of cannabis in the province of Nova Scotia aligns with the direction PAX needs to continue its growth trajectory in Canada.”