Pasha Brands Names Jason Longden As New CEO

Published: June 5, 2019

Pasha Brands Ltd., Canada’s largest craft cannabis brands organization, has announced the appointment of Jason Longden to the position of CEO, effective immediately. Longden brings over 30 years of experience in the food and regulatory industry to Pasha. His knowledge and expertise in operating Health Canada approved facilities and his dynamic supply chain management skills will be integral in establishing Pasha as the global leader in craft cannabis and bringing the vision for the brand to life.

“I’m thrilled to have been given the opportunity to lead this dynamic organization and its highly experienced management team at such an important time for the industry,” said Longden. “Much has been done to establish Pasha as the craft cannabis leader in Canada, now we will be looking to do so internationally.”

Prior to joining Pasha, Longden was the Chief Operating Officer of Silver Hills Bakery—a family-owned company that includes One Degree Organic Foods and the wildly popular Squirrelly Bread. In this position, he played a major leadership role in building out the business to over 300 employees during a high growth period wherein the company had significant revenue growth and improved profitability. Before his time at Silver Hills Bakery, Longden was Chief Operating Officer of Garden Protein International (Gardein) where he led the company through a critical transition period resulting in the successful sale to a major US company.

“The growth stage in any organization is one of the most critical,” said Patrick Brauckmann, Executive Chairman of Pasha Brands. “Having experienced talent lead us through this time will be a key to our continued success. We welcome Jason and are confident that his longstanding record of leading companies to successful growth will repeat itself with Pasha.”