Origin House Signs Exclusive Agreement with Viola Brands for California

Published: January 30, 2019

Origin House Signs Exclusive Agreement with Viola Brands for California

Origin House, a leading North American cannabis products and brands company, has entered into a strategic agreement with Viola, whereby Origin House has an exclusive license to produce, package and sell all Viola products in California. Pursuant to the Agreement, Origin House’s distribution subsidiary, RVR Distribution, will be the exclusive distributor of all Viola products in California. As the exclusive license holder, the Company will also arrange for the production of Viola’s products, either in-house or through third-party manufacturers.

Viola, founded by NBA star forward Al Harrington, offers consumers an elevated experience through the growing, marketing and selling of ultra-premium grade shatter, wax, live resins and concentrates to the medical and recreational cannabis industry. Viola premium flower, pre-rolls, extracts and vapes are currently sold in over 100 dispensaries in California, as well as in dispensaries across the states of Colorado and Oregon. Viola will also be launching in Michigan later this year in a vertically-integrated facility which includes cultivation, processing and retail operations.

Afzal Hasan, President and General Counsel at Origin House stated, “We’re excited to partner with Viola, which has proven to be very successful in the US marketplace and has great growth potential. This transaction is the first of several that we have been advancing, which leverage and demonstrate the potential of our business model. Our combination of a state-wide distribution footprint, in-house packaging and manufacturing expertise, along with the recently added ability to perform contract cultivation, has made us an ideal one-stop-shop for brands like Viola.”

Al Harrington, Founder and CEO of Viola commented, “Origin House’s unique approach towards growing cannabis brands to scale was a key factor in partnering with them. We are confident in their ability to efficiently manufacture and distribute compliant cannabis products across California, which positions them well to take Viola to the next level. We look forward to integrating our products under the Origin House banner and continue to drive synergies in the largest and most dynamic cannabis market.”

Recent News

View All News Items

Latest Article

Considerations for Cannabis Retail Opportunities in Canada

Considerations for Cannabis Retail Opportunities in Canada

Operating a cannabis retail store in Canada can be challenging. It’s often thought that obtaining a retail licence itself is the biggest hurdle to cross, but that’s just the first step. Setting up and maintaining a compliant and profitable cannabis retail business also brings a different set of challenges.

Read Article