Neptune Wellness Solutions Inc. to Ship First Commercial batch of Mood Ring™ in Canada

Published: November 26, 2020

Neptune Wellness Solutions Inc. to Ship First Commercial batch of Mood Ring™ in Canada

Neptune Wellness Solutions, Inc., a diversified and fully integrated health and wellness company focused on natural, plant-based, sustainable and purpose-driven lifestyle brands, announced it has secured its first purchase orders of its own inhouse developed Cannabis brand Mood Ring™ products to the British Columbia Liquor Distribution Branch (BCLDB), the wholesaler and public retailer of non-medical cannabis throughout the province.

Neptune’s Mood Ring™ products, namely High CBD Oil and High CBD Capsules will be available for purchase in December through the BC Cannabis Store online, in addition to its 24 government-run retail locations across British Columbia. Additionally, the Mood Ring™ product line will be available to the 295 private licensed retailers in British Columbia. The products are manufactured at the Company’s purpose-built facility in Sherbrooke, Quebec.

Neptune’s other Mood Ring™ products, namely Classic Hashish and Legacy Hashish use the Company’s newly implemented and proprietary solventless extraction for THC concentrates. In further developments relating to Neptune’s cannabis business activities, Neptune’s Chief Executive Office and President Michael Cammarata stated:

  • The Company is readying itself for future expansion in adult use-cannabis and global hemp, beginning in the United States with the potential for legalization of cannabis under President-Elect Joe Biden.
  • In the U.S., Neptune believes its unique product offerings will likewise position the Company to enter what will be a highly lucrative market and to meet consumer demand with market-leading, dependable and responsible ‘Made in the USA‘ brands.
  • Neptune will open a Florida-based office in March 2021 to focus on U.S. legislation matters in Cannabis and global growth opportunities. This office will lead the Company’s international institutional advocacy program to drive the conversion of cannabis from an illicit to regulated market.
  • Dr. Sibel Uslu has joined Neptune as its Vice President of Product Development, leading all the Company’s product development activities for cannabis, hemp, isolates and other specialty ingredients for new and innovative commercial products in order to continuously expand Neptune’s brand portfolio.
  • To date, Neptune has brought 16 SKUs to market this fiscal year — 11 of which are in adult use-cannabis and global hemp and a further five in health and wellness innovation.
  • The Company’s mission is to become the brand leader in cannabis and we have established a KPI program that we believe will deliver new and innovative SKUs for the next five successive quarters.
  • The Company has pledged to be cruelty-free/not tested on animals in its manufacturing.
  • Neptune is proactively negotiating with brand ambassadors to build, accelerate and increase product offerings across various generations and demographics.

“In Canada, Neptune anticipates further purchase orders imminently, following the signing of a supply agreement with Ontario Cannabis Store (OCS), the wholesaler and sole online retailer for recreational cannabis in Ontario, for the sale and distribution of Mood Ring™. The Company is now working with additional provincial boards to register products and increase the distribution capabilities for Mood Ring™,” said Mr. Cammarata.

Neptune has secured access to a footprint for Mood Ring™ totalling 567 retail stores across the two Canadian provinces, with the opportunity to scale to additional retailers in additional provinces upon securing supply agreements.

Dr. Toni Rinow, Neptune’s Chief Financial Officer and Global Operating Officer, added: “Our strategic decision to focus on the innovation of health and wellness and the superingredients that are cannaboids is based on our belief that we are standing on the edge of a plant-based transformation, driven as a result of changing consumer demand. When we look at the global market, the overall acceptance of cannabis is high across generations with 40-plus countries exploring a legal cannabis framework. What’s more, estimates suggest the global market opportunity could be in excess of $250 billion within 15 years1.

“What seperates Neptune from its competitors is our mission to bring cannabis to the world to harness its wide range of applications for use in anti-fungal, antibacterial, and moisturizing products. Neptune is committed to innovation. We plan to  integrate cannabinoids into products from toothpaste to deodorants, hand sanitizers and to other everyday household usage products. It starts with our business in Canada, followed with an expansion into the U.S. and other countries. This is part of Neptune’s commitment to deliver shareholder value — and to redefine the cannabis industry by providing sustainable consumer focused solutions.”

For more information visit Neptune’s corporate website or the Mood Ring website.

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