Lift & Co. Starts First Year of Legalization with Record-Setting Consumer Tradeshow

Published: January 16, 2019

Lift & Co. Starts First Year of Legalization with Record-Setting Consumer Tradeshow

Lift & Co. Corp. announced the successful results of the Company’s 3rd annual sold-out Vancouver Lift & Co. Cannabis Business Conference and Lift & Co. Expo, which took place during January 10-13, 2019Canada’s first post-legalization cannabis event included the following highlights:

  • Attendance increased to over 18,000, up 30% from last year’s Vancouver Expo, while the Vancouver LCBC was sold-out for the second straight year, drawing a 55% increase to 688 ticket sales;
  • The number of exhibitors increased by 100 from last year’s Vancouver Expo to 268, an increase of 60%;
  • The weekend featured over 150 of the industry’s top thought-leaders for keynote and panel discussions;
  • Total showfloor square footage increased to 162,000 square feet, up 90% from 85,000 square feet during last year’s Vancouver Expo.

“Every year this event brings an increasing number of consumers together with licensed businesses to discover products and brands. This year with legalization, we saw more new companies than ever choose Lift & Co. as the channel to introduce their products to the market. It’s just a sign of what’s to come in Toronto this June and beyond,” said Matei Olaru, CEO, Lift & Co.

This year’s Vancouver Expo demonstrated the value of the Lift & Co. Cannabis Expo to the industry. With a recent Ipsos survey showing that only 11% of Canadians surveyed could name the cannabis brand that they use, brand building was front and centre for companies looking to connect with consumers. Exhibitors spent significant marketing dollars – some investing over $100,000 in a booth buildout – to increase their activation impact with attendees. Simultaneously, licensed producers and other cannabis companies leveraged their booths to prominently display their 2018 Canadian Cannabis Award award-wins as a differentiator.

Cannabis legalization has created a new consumer packaged goods industry hampered by regulatory restrictions that prevent effective brand differentiation and limit customer insights for both producers and retailers. The Company’s Event Marketing solutions, including the Vancouver Expo, are becoming increasingly critical to the industry for brand awareness and differentiation. The next Lift & Co. Cannabis Business Conference and Lift & Co. Expo takes place June 6-9, 2019 downtown Toronto, Ontario.

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