Lift & Co. Announces CannSell: Mandatory Certification for Ontario Cannabis Retailers

Published: February 8, 2019

Lift & Co. Announces CannSell: Mandatory Certification for Ontario Cannabis Retailers

Lift & Co. Corp. has received a multi-year approval from the Alcohol and Gaming Commission of Ontario Board for its new CannSell retail certification program, the only approved cannabis retail training program in the Province of Ontario. Pursuant to the Cannabis License Act and Ontario Regulation 468/18, all Ontario cannabis retail employees, holders of retail store authorizations and holders of cannabis retail manager licences, must be CannSell certified prior to legally working in the Province’s cannabis retail stores.

CannSell (, launches on February 25, 2019 as a four-hour training program, allowing Ontario retailers plenty of time to have their staff certified ahead of the anticipated opening of cannabis retail locations in the Province on April 1, 2019.

CannSell was developed in partnership with MADD Canada, the country’s leading voice on the prevention of impaired driving. Ontario retailers, licence holders and prospective employees interested in gaining employment in Canada’s fast-growing cannabis industry are encouraged to visit starting today to learn more about the certification.

“CannSell is the logical next step for us after already setting the retail education standard in several other Canadian provinces. We commend the AGCO for recognizing our unwavering commitment to acting as the cannabis information authority in Canada,” said Matei Olaru, CEO of Lift & Co. “With Ontario representing close to 40 per cent of the Canadian population, Lift & Co. will now be forever shaping the future of the cannabis industry in Canada.”

“After reviewing a number of programs and providers from across Canada, the Alcohol and Gaming Commission of Ontario (AGCO) has approved CannSell as the training program that all employees of privately-run cannabis retail stores in Ontario will be required to complete,” said Jean Major, Registrar and CEO of the AGCO. “The overarching objective of the program is to educate cannabis retail employees on the responsible sale of cannabis, as well as their legal and regulatory obligations. Lift & Co. and MADD have been able to leverage their experience to develop a customized employee training program for Ontario that will be ready in advance of stores opening in April 2019.”

“Effective training programs for cannabis retail sales staff will help reduce the risk of impaired driving,” said MADD Canada Chief Executive Officer Andrew Murie. “With our extensive expertise in education and awareness around the prevention of impaired driving, MADD Canada is proud to team with Lift & Co to develop and deliver comprehensive training that includes a strong emphasis on the risks of driving under the influence of cannabis, and how to prevent it.”