Khiron Expands Kuida Retail Presence, Securing Partnerships With Fedco, Colombia's Top Specialist Beauty Retailer And Linio, Latin America's Largest Online E-Retailer

Published: April 4, 2019

Khiron Expands Kuida Retail Presence, Securing Partnerships With Fedco, Colombia's Top Specialist Beauty Retailer And Linio, Latin America's Largest Online E-Retailer

Khiron Life Sciences Corp., a vertically integrated cannabis leader with core operations in Latin America, announced today that it has signed multi-channel distribution agreements for its Kuida cosmeceutical brand with Fedco and Linio, two of the most prominent consumer distribution channels for wellness and beauty products in Colombia. In combination with the initial product launch through Farmatodo and Farmalisto, it is anticipated that the Kuida brand will now be made available in up to 78 retail locations and through the country’s leading online portal for beauty products. Initially focused on distribution in Colombia, these agreements create potential for the Company to further expand distribution across other Latin America jurisdictions.

Alvaro Torres, CEO and a Director of Khiron, stated, “These agreements with Fedco and Linio further deliver on our market strategy for Kuida and provide the flexibility to tap into cross-selling opportunities as consumers increasingly adopt CBD based cosmeceuticals into their skincare regimen. We look forward to working with some of the largest retailers in Colombia as the Kuida® brand increases its presence in the marketplace and is positioned for future growth.”

Cristina Acosta, Marketing Director of Fedco commented, “We are happy to announce this retail distribution agreement with Khiron for the Kuida® brand. Our company also seeks to provide consumers with the most innovative and unique line of product offerings and we believe the Kuida® brand aligns perfectly with this core objective. We also believe this arrangement represents an excellent union between two Colombian companies that will result in positive economic opportunity and development.” The agreement with Fedco gives Kuida prominent store merchandising and point of sale display across 14 cities in Colombia.

Camila Gonzalez Manager of Beauty and Fashion Category of Linio said, “We are pleased with this agreement with Khiron because of the potential that the Kuida® brand has in the Latin-American market. We have a strong presence in the region and look forward to introducing the brand and the category to our consumers.”

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