Irwin Naturals Inc. announce that the Company has formed a wholly owned subsidiary named Irwin Naturals Cannabis, a Nevada LLC, with the intent of entering into the United States and Canadian recreational cannabis markets for adult use. Irwin intends to enter the North American cannabis industry by licensing its household brand name to licensed third parties that manufacture products containing tetrahydrocannabinol (“THC”). Details of the Irwin Naturals Cannabis product lineup and the timing of the launch will be communicated in due course. However, the Company is planning the overall launch of Irwin Naturals Cannabis to the continental cannabis market in late 2021 or early 2022.
“Consumers have trusted our high-quality nutraceutical products for over 27 years. We plan to move quickly in order to become the first national household brand to appear on the label of products containing THC. Nearly 100 million people know the Irwin Naturals brand.** So, we will strive for the Irwin Naturals Cannabis brand to be like a familiar face for the wide range of new-to-cannabis shoppers across North America. Along with the brand, we will apply the Company’s rigorous scientific practices and quality control standards to the new partners that we expect to be working with across the industry, so that even the most sophisticated cannabis users will appreciate the purity and potency that results,” said Klee Irwin, Chairman and Chief Executive Officer.
Additionally, the Company recently engaged Calgary-based Meadowbank Strategic Partners Inc. (“Meadowbank”) to provide investor relations, capital markets and corporate development advisory services for an initial term of six months, pursuant to the terms of the consulting agreement entered into between the Company and Meadowbank. Certain functions and aspects of Meadowbank’s services are anticipated to include “investor relations activities” under the policies of the CSE and applicable securities laws. Meadowbank is being paid a minimum cash fee of $8,000 plus GST per month for its services. Meadowbank and the Company are unrelated and unaffiliated entities. The Meadowbank agreement may be subject to CSE approval, if and as applicable.
About Irwin Naturals
On a mission to heal the world with plant medicine, Irwin Naturals has operated as a profitable herbal supplement formulator for over 27 years*. In 2018, the Company first leveraged its household name brand to expand into the cannabis space by launching hemp-based CBD products into the mass market. Irwin Naturals’ growing portfolio of herbal products are available in more than 100,000 retail doors across North America, where nearly 100 million people know the Irwin Naturals brand**. The Company is now planning to leverage its famous halo of brand trust to become one of the first truly household name brands to offer THC-based products and psychedelic-assisted services.
|
*Under several corporate structures, Klee Irwin has operated the Irwin brand profitably since 1994, as measured by EBITDA adjusted for extraordinary costs. |
|
**Based on a formal Company survey with a sample size of 500 randomly selected adults. |
