Invictus Partners with Branding Company ABG to Launch Lifestyle-Inspired Cannabis Brands

Published: July 11, 2018

Invictus Partners with Branding Company ABG to Launch Lifestyle-Inspired Cannabis Brands

Invictus MD Strategies Corp. has entered into a licensing and marketing services agreement with Authentic Brands Group (“ABG”), a global brand owner and marketing company, to develop a collection of lifestyle-inspired cannabis brands that will launch initially in Canada and rollout in key territories around the world.

Invictus will tap into ABG’s portfolio to develop all-new, lifestyle-inspired cannabis brands that feature its high-quality products for patients and recreational adult users. Products will include dried flowers, oils and concentrates, and consumables that will be rolled out through Invictus’ wholly-owned and fully-licensed producer, Acreage Pharms Ltd.

“As a first-mover in this new industry, we continue to build a foundation for success by bringing together the world’s leaders in business, management, finance, agriculture, and more,” said Dan Kriznic, Chairman and CEO of Invictus. “With a portfolio of 30-plus iconic and world-renowned brands that have significant global retail presence, ABG is a leader in brand development and our partnership with them reinforces our long-term growth plan.”

Invictus will explore key lifestyle brands from ABG’s archival portfolio that have positive resonance, untapped potential, and naturally extend into cannabis products, such as Garden of Earthly Delights, Zooey, and Sinister. The company will also tap into ABG’s brand building expertise to potentially incubate an entirely new brand for the space.

“We are constantly looking for ways to innovate and activate some of the more specialized intellectual property within the ABG portfolio,” said Jamie Salter, Founder, Chairman, and CEO of ABG. “We’ve recognized that cannabis is a growing product category within the health, wellness, and lifestyle spaces and our partnership with Invictus allows us to test the waters in this important, emerging market.”

Headquartered in New York City, ABG owns, manages, and builds the long-term value of a global portfolio of Lifestyle, Celebrity and Entertainment brands. ABG’s brands have a retail footprint that spans the luxury, specialty, department store, mid-tier, and e-commerce channels and 4,381 branded freestanding stores and shop-in-shops worldwide. For more information about ABG and its brands, please visit abg-nyc.com.

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