Invictus Hires Key Appointments for Medical Cannabis & Recreational Cannabis Sales

Published: September 17, 2018

Invictus Hires Key Appointments for Medical Cannabis & Recreational Cannabis Sales

Invictus MD Strategies Inc. added former Heineken executive Kevin Smith as Vice President Recreational Sales, commencing October 1, 2018, and Sarah Hardy, MBA, as Vice President Medical Sales, effective August 20, 2018.

As former Director of Sales at Heineken Canada, Kevin developed the commercial strategy for Heineken in Western Canada, led the execution of the sales organization’s annual plan, developed relations with key customers in both private and government channels and managed the distributor relationship with Molson Coors. In his role as Vice President Recreational Sales, Kevin will be responsible for building out a team of professionals to maintain strong working relationships with liquor boards and establish a presence in retail stores across the country. With agreements already secured in British Columbia, Alberta, and Saskatchewan, Kevin will oversee Invictus’ initial launch in Western Canada and future development, including working in partnership with GTEC Holdings Ltd. to unveil multiple retail stores in the coming weeks and months.

“I am excited to join the exceptional team that Dan Kriznic has built at Invictus. I am passionate about the Cannabis industry, excited to educate a diverse consumer base about our brands and look forward to building an interactive retail experience with our key customers,” said Kevin Smith, Vice President Recreational Sales. “I think the demand for Cannabis has been understated in Canada and look forward to leading the Invictus sales team in exceeding our forecasts and long-term growth”

As a former executive at top tier companies, such as Mondalez, American Express, and Indivior, Sarah brings a proven track record of driving bottom line growth, building new markets, and optimizing profit across diverse industry base. In her role as Vice President Medical Sales, Sarah will be responsible for the development and implementation of the Company’s strategic patient acquisition program directed at establishing relationships with and educating medical clinics, medical doctors and patients, and winning market share for medical cannabis sales. Sarah will drive patient registration and sales targets.

“As a former sales associate in the pharmaceutical industry, I know how to drive sales and deliver a superior client experience,” said Sarah Hardy, Vice President Medical Sales. “I am thrilled to represent Invictus on the front-line of this emerging industry, working to expand our presence in the medical community.”

Sarah brings over 15 years of experience across various sectors including CPG, Financial Services, Healthcare and Professional Services. Sarah completed her Bachelor of Commerce degree at UBC and holds her Executive MBA from the Ivey Business School at the University of Western Ontario.

“With legalization around the corner, Invictus is working to build strong relationships with clients in both the medical and recreational markets,” said Dan Kriznic, Invictus Chairman and CEO. “Together, with 30+ years of experience working in sales for some of the biggest brands across a variety of sectors, Sarah and Kevin are joining our team at the right time. Our goal is to deliver an exceptional customer experience, across our robust distribution network.”