Inner Spirit Holdings Appoints Manjit Minhas as Strategic Advisor

Published: March 25, 2020

Inner Spirit Holdings Appoints Manjit Minhas as Strategic Advisor

Inner Spirit Holdings Ltd., a Canadian company establishing a national network of retail cannabis stores under its Spiritleaf brand,  has appointed Manjit Minhas as Strategic Advisor to the Board of Directors. During the current COVID-19 pandemic, the Company has been maintaining operations with the majority of its Spiritleaf cannabis retail stores open and working with new customer service processes such as Spiritleaf Select & Collect in place to ensure the safety of employees and customers.

Ms. Minhas and the Company will work together to further define the organization’s house-brand cannabis products, determine best-available distribution channels for the Company’s products and services, and further develop its government relations approach. Ms. Minhas is expected to be included in the slate of directors for election by shareholders at the Company’s Annual General Meeting on May 15, 2020, once approvals are granted by the appropriate regulatory authorities.

“Manjit is a well-recognized business visionary in Canada with a strong track record of building retail brands and expanding their growth opportunities. We look forward to her insights on our white labelling and licensing of house-branded cannabis to benefit the Spiritleaf network,” said Darren Bondar, President and CEO of Inner Spirit. “She also has knowledge and insights for the distribution of our products which will be very valuable as we look to optimize our product strategy. We anticipate working with her to find ways to manage most effectively during this unprecedented time, increase our profitability and develop new revenue sources for the Company. We’re excited to now have the support of two of Canada’s most experienced and popular Dragon entrepreneurs as the Company added a major investment from a company owned by Brett Wilson earlier this month.”

Ms. Minhas has become well known in Canadian business circles due to her role on the CBC series, Dragons’ Den. Calgary born and raised, she is the co-founder and co-owner of Minhas Breweries, Distillery and Wineries. Though trained as a petroleum engineer, she has become a specialist in brand development, marketing, sales management and retail negotiations. Personal accolades include PROFIT Magazine’s “Top Growth Entrepreneur,” Top 100 Women Entrepreneurs in CanadaCanada’s Top 40 under 40, Chatelaine Magazine’s “Top Entrepreneurial Women of the Year 2011” and Ernst and Young’s Entrepreneur of the Year for the Prairie Region. Ms. Minhas also serves as a Director of ATB Financial, Alberta’s largest home-grown financial institution.

In consideration for her services, the Company will be paying Ms. Minhas a consulting fee and granting her 500,000 stock options at an exercise price of $0.10 per common share in accordance with the Company’s stock option plan.

The Spiritleaf retail cannabis store network currently includes 46 open and operating franchised, licensed and corporate-owned stores in AlbertaBritish ColumbiaSaskatchewan and Ontario. The Company recently announced an expansion program for Spiritleaf retail cannabis stores in Ontario which includes having submitted applications for 24 new stores and an agreement to acquire the licensee-owned Spiritleaf store in Kingston, Ontario. Please visit www.spiritleaf.ca for up-to-date information on store locations and operating hours. Note that operating hours have been reduced at certain locations to accommodate revised Spiritleaf staffing levels.