INDIVA Unveils New Branding

Published: June 1, 2018

INDIVA Unveils New Branding

“The new clean aesthetic and pallet are both mature and contemporary, but still classic enough to be lasting. This is the natural evolution of INDIVA’s original positioning, which celebrated the grassroots activism of our grower, Pete Young,” said Tomasz Borowicz, Chief Brand Officer, INDIVA, and creator of the new brand and logo.

The original INDIVA brand identity was launched in 2015 and, since then is now a fully financed licensed producer listed on the TSX Venture Exchange with international partnerships and close to 30 employees.

“The logo pays homage to our past and the history of the cannabis legalization movement without retaining the clichés of cannabis counter-culture,” explained Koby Smutylo, Chief Operating Officer, INDIVA. “It is also incredibly versatile and looks great next to our partner brands.”

Recent News

View All News Items

Latest Article

How Britney Guerra Transitioned from Cannabis Activist to Running a Legal Retail Store

How Britney Guerra Transitioned from Cannabis Activist to Running a Legal Retail Store

Britney Guerra is a businessperson and cannabis activist who has seen the industry’s transition from prohibition to a legal and regulated industry that contributes to the Canadian economy. She began her career in Vancouver, working as an advertising manager for Cannabis Culture, an online magazine for the cannabis subculture. Today, she is the general manager of Brant Cannabis, a retail store in Brantford, ON, focused on selling quality products plus educating customers and the community on the drug’s many benefits.

Read Article