INDIVA Unveils New Branding

Published: June 1, 2018

INDIVA Unveils New Branding

“The new clean aesthetic and pallet are both mature and contemporary, but still classic enough to be lasting. This is the natural evolution of INDIVA’s original positioning, which celebrated the grassroots activism of our grower, Pete Young,” said Tomasz Borowicz, Chief Brand Officer, INDIVA, and creator of the new brand and logo.

The original INDIVA brand identity was launched in 2015 and, since then is now a fully financed licensed producer listed on the TSX Venture Exchange with international partnerships and close to 30 employees.

“The logo pays homage to our past and the history of the cannabis legalization movement without retaining the clichés of cannabis counter-culture,” explained Koby Smutylo, Chief Operating Officer, INDIVA. “It is also incredibly versatile and looks great next to our partner brands.”