Hill Street and ZoomerMedia Announce $1.2 Million Media Partnership

Published: May 29, 2019

Hill Street Beverage Company Inc. and ZoomerMedia announced that they have formalized a three-year strategic partnership to market Hill Street’s alcohol-free and cannabis-infused products to ZoomerMedia’s national audience. The partnership involves $1.2 million worth of prime media on the ZoomerMedia portfolio of media properties over three years, building on the successful campaigns that have been running for the past year since the two companies first started working together.

Under the terms of the agreement, ZoomerMedia will provide preferential media support, placement, and rates for both traditional and digital media. As additional compensation, Hill Street intends to issue 2,500,000 warrants to ZoomerMedia, with each warrant entitling the ZoomerMedia to purchase one (1) common share in the capital of Hill Street at an exercise price of $0.20 per share, for three years from the date of issuance. The issuance of the warrants is subject to the approval of the TSX Venture Exchange.

“We’ve had tremendous success with a number of our recent marketing campaigns, including our Hill Street Challenge, by leveraging Zoomer Radio and Zoomer Magazine,” said Terry Donnelly, Chairman and CEO of Hill Street. “Zoomer’s media personalities have been extraordinary, authentic brand ambassadors for us, sharing the benefits of going alcohol-free with their listeners and helping them understand that they don’t have to compromise on taste when they choose an alcohol-free lifestyle. And with the upcoming launch of our cannabis-infused products, which will be available as soon as cannabis-edibles become legal in Canada, we’re confident we can take our partnership with Zoomer Media to the next level.”