High Tide Upgrades Grasscity to Magento 2 E-Commerce Platform

Published: June 27, 2019

High Tide Inc., an Alberta-based, retail-focused cannabis corporation enhanced by the manufacturing and wholesale distribution of smoking accessories and cannabis lifestyle products, announced that it recently upgraded its Grasscity online smoking accessories business from the original Magento e-commerce architecture to the powerful Magento 2 platform (“M2”). Developed in partnership with Vaimo AB, an omnichannel global agency that helps clients drive success in digital commerce, the re-launched Grasscity website utilizes M2’s increased customization, enterprise-level scalability and a relational database management system to provide its 5.8 million annual visitors with a vastly improved online shopping experience.

As part of upgrading to the M2 platform the Company also improved Grasscity’s warehouse management system, which is designed to reduce processing times and error rates, thereby increase shipments for faster delivery times to customers around the world. “We are excited to reap the benefits of this significant investment in Grasscity as the most searchable online retailer of smoking accessories. Our team is pleased to offer shoppers a faster, safer and better overall experience as they make purchases from the world’s oldest and most popular online headshop,” said Raj Grover, President & Chief Executive Officer of High Tide. “The Grasscity team will now be able to create content more efficiently, cross-sell products more easily and implement promotional campaigns regionally, while benefitting from stronger search engine optimization,” added Mr. Grover. The completion of Grasscity’s migration to M2 also provides users with improved mobile usability.