Fire & Flower Holdings Corp. and its indirect wholly-owned subsidiary HifyreTM Inc. (“Hifyre”) has entered into a Strategic Licence Agreement (the “Agreement”) with Cova Software Solutions Inc. (“Cova”). The Agreement will allow Cova to provide the Hifyre digital retail platform to its customers including the Spark Perks program and the Fastlane ‘click-and-collect’ service. This Agreement will benefit Cova customers through providing these best-in-class cannabis retail services.
“The strategic agreement with Cova will enable the Hifyre digital retail and analytics platform to be rapidly commercialized across emerging cannabis markets,” said Matthew Hollingshead, President of Hifyre. “Cova is a leading point of sale company in emerging domestic and international cannabis markets and the Cova and Hifyre teams have worked collaboratively for more than a year now and we are excited to enter into this strategic agreement.”
“The addition of industry-leading digital retail products developed by Hifyre to the Cova platform is a key differentiator in our offering to cannabis customers,” said Gary Cohen, Chief Executive Officer of Cova. “This strategic agreement will allow Cova to rapidly deploy ‘click-and-collect’ service to customers in the Ontario market, given the province’s recent announcement of permitting this service.”
The Hifyre digital retail and analytics platform is a proprietary, data-driven system that supports Fire & Flower’s advanced operations and provides a competitive advantage in understanding consumer behaviours in the evolving cannabis market. In July of 2018, Fire & Flower completed the acquisition of Hifyre, the digital product studio responsible for developing the industry-first regulated cannabis e-commerce platform for Mettrum Health Corp. (now Canopy Growth Corporation’s Spectrum Cannabis).
Hifyre has worked in the legal cannabis industry for the last 6 years providing progressive custom digital solutions and services that create accelerated growth and operational savings. Hifyre’s products and consulting services have helped generate hundreds of millions of dollars in corporate value for its partners.