GTEC Holdings Hires Alcoholic Beverage Industry Veteran as Global Marketing & Branding Director

Published: August 15, 2018

GTEC Holdings Hires Alcoholic Beverage Industry Veteran as Global Marketing & Branding Director

GTEC Holdings Ltd. announced that Lawrence Law has been appointed as GTEC’s Global Marketing & Branding Director. Mr. Law was previously employed at Diageo plc, the world’s largest alcoholic beverages company.

At Diageo, Mr. Law was Global Brand Director for Johnnie Walker’s Blue Label and Super Premium Portfolio. He was accountable for building a premium brand strategy, revenue performance and growth of Johnnie Walker’s Luxury Portfolio globally. During his 10-year tenure at Diageo, he spearheaded multiple pioneering marketing and product innovations including Johnnie Walker’s Luxury Retail Experiences, Digital Product Personalisation and the Casks of Distinction Single Malts Program.

Lawrence brings a vast amount of advisory experience working with clients from all sectors including banking, automotive, technology and luxury sectors, where he built a broad range of deep marketing skills across multi categories and business functions. The future adult-use market can pivot into many different directions including opportunities and partnerships in the pharmaceutical, alcohol, and tobacco space. Lawrence’s wide range of sector experience, especially in a highly regulated and competitive market, will be vital in shaping GTEC’s branding strategy.

“I’m very excited to be part of this new game changing category and even more excited to be part of GTEC’s ambition and purpose,” said Lawrence Law.

“We are very pleased to have Lawrence join our team,” said Norton Singhavon, Chairman and CEO of GTEC. “With GTEC’s focus on premium quality craft cannabis, we are confident that he will play a key role in the future development of our premium retail brands and products.”

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