Government of Canada announces funding for cannabis public education in the Northwest Territories

Published: January 21, 2019

Government of Canada announces funding for cannabis public education in the Northwest Territories

On October 17, 2018, the Cannabis Act came into force, marking a significant milestone in the Government of Canada’s commitment to legalizing and strictly regulating cannabis to keep it out of the hands of children and to keep profits away from criminals and organized crime. Public education about cannabis is fundamental to achieving the Government’s objective of protecting public health and safety. The Government of Canada is working in collaboration with provinces, territories, Indigenous and community-based organizations as well as other partners to disseminate clear, consistent and evidence-based information on the health and safety facts about cannabis.

Today, on behalf of the Honourable Ginette Petitpas Taylor, Minister of Health, Michael McLeod, Member of Parliament, and Glen Abernethy, Minister of Health and Social Services for the Northwest Territories, announced an investment of more than $1.8 million over three years under Health Canada’s Substance Use and Addictions Program (SUAP).

This funding will support the Government of the Northwest Territories in developing and delivering a comprehensive and interactive cannabis public education campaign. Through the use of traditional media and social media platforms, augmented reality, community-led engagement sessions and other innovative public education tools, the campaign will bring health and safety information to communities across the territory to help individuals make informed decisions about cannabis use. The campaign will also include the development of culturally appropriate resources for Indigenous communities.

Partnerships are essential to the Government’s public education efforts. By working collaboratively with provincial and territorial governments and a range of partners, the Government of Canada is able to maximize the reach of its public education efforts and to ensure that Canadians have access to the information needed to make informed choices about cannabis use.