Flowr Partners with Celebrated Canadian Chef Ryan Reed to Develop Premium Edibles and Engages ICR

Published: March 4, 2019

Flowr Partners with Celebrated Canadian Chef Ryan Reed to Develop Premium Edibles and Engages ICR

The Flowr Corporation, a Canadian Licensed Producer of premium cannabis products, announced the hiring of celebrated Canadian Chef Ryan Reed to develop signature edible cannabis products for the Flowr brand. Chef Reed, a past winner of Iron Chef and Chopped and Victoria’s 2011 Chef of the Year, will collaborate closely with Flowr’s R&D Team to research and develop high-quality edibles. Like the brand’s existing product, it is the Company’s intention to target the needs of a premium client with this new line. Flowr expects that customers will be able to purchase these unique, gourmet products once launched following the anticipated legalization of edibles and infused products in Q4 2019.

“The hiring of Chef Reed complements Flowr’s already significant investment in research and development,” said Tom Flow, Flowr’s Co-CEO. “This includes our dedicated, state-of-the-art cannabis R&D facility, a North American first, our exclusive partnership with Hawthorne Canada, which is a subsidiary of The Scotts Miracle-Gro Company, a world leader in lawn and garden products, and the recent hiring of Deron Caplan, North America’s First Cannabis Cultivation Ph.D.,” said Flow.

“One POV in the analyst report published by Jefferies Financial earlier this week is that investment in R&D, including strategic hires, creates value for cannabis companies.1 That has always been Flowr’s belief. Bringing Ryan into the fold is the next step in a focused R&D strategy that has created a competitive advantage for Flowr and will keep us on the cutting edge of cannabis innovation,” added Dr. Lyle Oberg, Chief Policy and Medical Officer of Flowr and a former Finance Minister of Alberta.

“I’m thrilled to join the Flowr Family. It’s an honour and a pleasure to join a company that is ride or die on technique, quality and innovation,” said Chef Reed.

“A kitchen and a cultivation facility both require leaders with technical mastery to truly innovate. Tom Flow spent years mastering the craft of growing fine cannabis. Like Tom, I’ve put in the time. I’ve been a garde manger, a saucier, an entremetier as well as a head chef. Now I look forward to working with Tom and the team to bring gourmet, sophisticated edibles that are intended to cater to the needs of a premium customer to market,” he added.

Separately, Flowr also announced that it has engaged ICR, a leading strategic communications and advisory firm, to enhance the Company’s investor relations, media relations and corporate communications program.

“ICR’s capital markets and financial media expertise, combined with its significant experience in the cannabis, CPG and retail sectors is expected to enhance our communications to all of our stakeholders, broaden exposure to investors, and deepen the financial communities’ understanding of Flowr’s differentiated business model, growth strategy and market opportunity. We are excited to partner with ICR,” concluded Mr. Flow.

Flowr has engaged ICR to provide comprehensive investor relations and corporate communications services for a six-month period at an agreed upon monthly retainer fee, with the total cost of such fees being not more than US$150,000. Neither ICR nor any of its principals have an ownership interest, directly or indirectly, in Flowr or its securities, and the Company has not granted ICR or its principals any right to acquire such interests.

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