First Choom-Branded Store to Open in Niagara Falls

Published: April 30, 2019

Choom announced that on Friday, April 26, 2019, the Alcohol and Gaming Commission of Ontario (“AGCO”) issued a Retail Operator Licence to Lisa Bigioni, and issued a Retail Store Authorization for her Choom-branded cannabis store in Niagara Falls, Ontario, which is expected to open in May 2019.

In accordance with the AGCO’s requirements, Ms. Bigioni, as a licensed operator, may finalize her store set-up, including ordering and receiving cannabis product and cannabis accessories into her store ahead of opening for business. The AGCO will also conduct a pre-opening inspection to ensure the store is ready to open for business and sell cannabis products to the public in accordance with all applicable regulations.

Choom and Ms. Bigioni have entered into various definitive agreements, including a licence agreement under which Choom provides its trademarks and branding for the retail store, and an option agreement pursuant to which Choom has the option to acquire, subject to the approval of the AGCO, the retail store after the completion of the lottery process, which expires in December 2019.

“This is a very exciting time for Choom as we help Lisa to open her store in Niagara Falls using the Choom brand.” said Chris Bogart, President & CEO of Choom Holdings Inc. “With our expertise in the cannabis retail channels, we are delighted to work with Lisa as she looks forward to opening and operating her Choom-branded store in Niagara Falls. The Niagara region represents a tremendous opportunity for her cannabis retail store, with well over 400,000 people living in the regional municipality and welcoming over 14,000,000 visitors a year.”

Lisa Bigioni continued, “I’m excited to serve the Niagara community with expertise from Choom. Their extensive work in regulated retail markets lends to deep expertise in store setup and operation, but more importantly, brings a focus on education and a dedication to serving the community that I look forward to bringing to my store. I’m excited to welcome everyone to our Choom Niagara store in May.”