Fire & Flower's Chief Executive Officer Elected to the Canadian Chamber of Commerce Board of Directors

Published: September 24, 2019

Fire & Flower's Chief Executive Officer Elected to the Canadian Chamber of Commerce Board of Directors

Fire & Flower Holdings Corp. (“FFHC”) and its wholly-owned subsidiary Fire & Flower Inc. announced that its Chief Executive Officer, Trevor Fencott has been elected to the Board of Directors of the Canadian Chamber of Commerce (the “Chamber”).

As the “Voice of Canadian Business”, the Canadian Chamber of Commerce is Canada’s largest and most recognized business association in the country, which speaks with one unified voice on behalf of nearly a quarter million businesses. Since 1925, the Chamber has connected businesses of all sizes, from all sectors and from all regions of the country to advocate for public policies that will foster a strong, competitive economic environment that benefits businesses, communities and families across Canada. Most recently, the Chamber formed a National Cannabis Working Group to provide balanced policy recommendations supporting Canada’s emerging cannabis sector.

“The Canadian Chamber of Commerce is very pleased to welcome Mr. Fencott to the Board of Directors. Mr. Fencott is a pioneering voice of the legal cannabis industry in Canada and Fire & Flower is regarded as a leader in this emerging market,” shared Perrin Beatty, PC, OC, President and Chief Executive Officer of the Canadian Chamber of Commerce.

“It is an honour to represent the Canadian cannabis industry on the board of the Canadian Chamber of Commerce alongside some of Canada’s most recognized and respected companies. The progressive outlook demonstrated by the Chamber in forming a National Cannabis Working Group is to be commended and Fire & Flower is proud to be co-chairing the initiative. Working with the Chamber creates the unique opportunity for the cannabis sector to access the nationwide Chamber network and put forward non-partisan, balanced policy recommendations that will allow the industry to move to the next level of its national and international development,” shared Trevor Fencott, Chief Executive Officer of Fire & Flower.

Further details on the Canadian Chamber of Commerce policy work as it relates to the emerging cannabis industry will be published on the organization’s website at www.chamber.ca.

Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital platform connects consumers with cannabis products. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.