Fire & Flower to Open Two Locations in Downtown Edmonton, Alberta

Published: August 23, 2019

Fire & Flower to Open Two Locations in Downtown Edmonton, Alberta

Fire & Flower Holdings Corp. and its wholly-owned subsidiary Fire & Flower Inc. has received two additional cannabis retail store licences from the Alberta Gaming, Liquor and Cannabis Commission (the “AGLC”) for locations in Edmonton, Alberta.

Building upon the rapid development and expansion of Edmonton’s downtown, the Rice Howard Way location at 10141 – 100A Street, Edmonton, Alberta will be the only cannabis retail store located in the city’s downtown core. This store is located in a high traffic location near major office towers, hotels and the newly built Edmonton arena district.

The Westmount store will be located at 12225 – 107 Avenue, near the high traffic 124th street area in Edmontonand will serve the vibrant residental and commercial area west of downtown Edmonton. With the opening of these locations, Fire & Flower will have 9 stores in the Edmonton metropolitan region.

The Company anticipates these stores to be open and commence selling cannabis during the week of September 9, 2019 and will announce the specific opening dates and operating hours of both locations at its earliest opportunity on its website at www.fireandflower.com/locations/.

“As an Edmonton-based company, we are thrilled to be opening the very first cannabis retail store in the city’s vibrant and growing downtown core,” said Trevor Fencott, Fire & Flower’s Chief Executive Officer. “These are both major locations in the key metropolitan market of Edmonton, where our company is headquartered. Customers can shop confidently knowing they are supporting their local community while being part of an Edmonton success story in this new emerging market.”

Fire & Flower now owns or has interest in 30 cannabis retail store licenses across the provinces of Alberta, Saskatchewan, Manitoba, Ontario and the Yukon territory. The Company continues to focus on opening new retail stores across Alberta, where the AGLC continues to issue retail licences at a rapid rate, and in other Canadian provinces where private retail is permitted.

Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital platform connects consumers with cannabis products. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

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