Fire & Flower and Lift & Co. to Commence Strategic Initiatives

Published: March 7, 2019

Fire & Flower and Lift & Co. to Commence Strategic Initiatives

Fire & Flower Holdings Corp., an independent licensed cannabis retailer, announced an agreement with Lift & Co., an independent emerging leader in cannabis marketing, data and insights, and the trusted forum for cannabis consumers to share product reviews and experiences.

This agreement, which takes effect April 1, 2019, brings together Fire & Flower’s industry-leading, education-focused retail expertise with Lift & Co.’s extensive database of product reviews and partner benefits. Fire & Flower has engaged Lift & Co. for a series of initiatives, including listing Fire & Flower as a premium retailer on the Lift & Co. platform in Alberta, Saskatchewan and Ontario. Lift & Co. members will be able to share their Fire & Flower cannabis experiences in both product and business reviews, which earn Lift Points that may be redeemed within the Lift & Co. platform for gift cards, exclusive promotions and invite-only industry events.

“Fire & Flower is excited to bring Lift & Co.’s users a trusted cannabis retail experience,” said Chris Bolivar, Vice President Brand & Marketing at Fire & Flower. “Our organizations are a great fit with shared principles on the importance of data science driving consumer education and personalized service through a commitment to responsible marketing.”

“Fire & Flower has always been on our radar for the work it does with product education and customer service,” said Nick Pateras, Vice President, Strategy at Lift & Co. “We’re looking forward to working with them to further elevate the Fire & Flower consumer experience by leveraging the Lift & Co. platform.”
Fire & Flower and Lift & Co. are both members of the Canadian Marketing Association’s Cannabis Marketing Working Group and are leaders in compliant marketing activities outlined in the Canadian Marketing Association’s Permitted Cannabis Marketing Activities Guide.