This holiday season, award-winning and design-focused Canadian cannabis brand, Tokyo Smoke, is teaming up with iconic luxury retailer, Holt Renfrew, for a first of its kind collaboration that introduces fashion to flower. The collaboration includes a capsule collection of cannabis accessories wrapped in Holt Renfrew’s Toile print and holiday pop-up accessory shops at Holt Renfrew’s locations in Vancouver and Toronto’s Yorkdale Shopping Centre.
The Tokyo Smoke and Holt Renfrew brand intersection offers a unique and groundbreaking opportunity for both retailers, who share the same approach to thoughtful and intentional design. Celebrating the feeling of a true Canadian winter, two special edition products were born: the Catch All Tray and the Storage Jar, both featuring Holt Renfrew’s Holiday Toile print inspired by a winter wonderland. The special edition products will be accompanied by a curated selection of Tokyo Smoke’s best selling design and fashion forward accessories, suited for every type of cannabis user, from beginners to connoisseurs.
“This collaboration was an incredible opportunity for two seemingly diverse worlds to collide—Tokyo Smoke as a newcomer in the nascent legal recreational cannabis industry, and Holt’s as an established and highly esteemed fashion retailer,” said Berkeley Poole, VP & Creative Director, Tokyo Smoke Brands. “We share a love for design, beauty and luxury in every experience. This collaboration allows us to introduce Tokyo Smoke to consumers in a way that sparks interest and curiosity. Our chic accessories will make any home warmer this season, perhaps for new customers who may not have considered cannabis as part of their holiday celebrations in the past.”
Tokyo Smoke has been working to change the perception of cannabis use through thoughtfully designed products, education-led events and immersive retail experiences. This collaboration is another stepping stone in shifting the narrative and allowing the brand to continue educating Canadians.
Reflective of Tokyo Smoke’s retail locations, the pop-ups will be a sensory experience: bright and spacious with items intentionally displayed. Holt Renfrew associates will be on-site to walk guests through each accessory, educating them on tailored experiences for their specific needs.
The Vancouver pop-up, located at 737 Dunsmuir Street, opens Friday November 1, 2019. Toronto’s Yorkdale Shopping Centre pop-up, located at 3401 Dufferin St., opens Saturday, November 2, 2019. Both locations will welcome consumers who are 19 years of age or older until December 31, 2019.