EuroLife Brands Inc., a global markets cannabis brand, announce it has finalized an agreement with Aphria Inc., a global cannabis company to redevelop and redesign its budtender education portal, accessed by hundreds of cannabis retailers and staff across Canada.
“Aphria is a leader in the adult-use cannabis market and we were impressed with the level of education they felt necessary to ensure budtenders are familiar with Aphria’s line-up of products and able to capably converse with potential consumers about frequently asked questions pertaining to recreational cannabis usage,” said Shawn Moniz, Chief Executive Officer, EuroLife Brands Inc. “We are pleased to partner with Aphria to deliver a refreshed budtender education portal to ensure retail employees across Canada are well-versed in Aphria’s line-up of adult-use brands such as Solei, RIFF, Good Supply and Broken Coast and well-educated above and beyond the basics of responsible adult-use of cannabis to offer added value to consumers looking to learn more.”
EuroLife will leverage the skills of its education and technology teams to redesign and redevelop Aphria’s existing budtender education portal. The new concept will include educational modules on topics ranging from cannabis growing and production, formats and methods of consumption, and responsible usage. The platform also incorporates dynamic and interactive elements to facilitate learning with detailed reporting and analytics, options for gamification and social elements such as shareable completion badges. Once completed, legal cannabis retailers across Canada will have the opportunity to direct employees to the platform to learn in more detail about the Aphria line-up of adult-use brands while increasing their knowledge of all aspects of cannabis through visually-stimulating educational content.
Aphria produces and sells high-quality medical and adult-use cannabis under the Aphria, Solei, RIFF, Good Supply, and Broken Coast brands. With headquarters in Leamington, Ontario and a corporate office in Toronto, its global reach includes cultivation licenses, distribution, research and innovation across North and South America, Europe, Australia and Africa.