Dixie Brands and Khiron Life Sciences to Bring More than 100 Market-proven Products to the Latin American Cannabis Market

Published: March 15, 2019

Dixie Brands and Khiron Life Sciences to Bring More than 100 Market-proven Products to the Latin American Cannabis Market

Dixie Brands Inc., one of the cannabis industry’s leading consumer packaged goods (“CPG”) companies, and Khiron Life Sciences Corp., a vertically integrated cannabis leader with core operations in Latin America, have signed a definitive agreement relating to the joint venture the companies announced on January 30, 2019. With the execution of the Agreement, a new company called Dixie Khiron JV Corp. has been established, 50% owned by each of Dixie and Khiron.

Dixie-Khiron will take advantage of the complementary strengths of both companies to manufacture and distribute cannabis-infused products to the Latin American market. By combining Dixie’s portfolio of more than 100 cannabis-infused products with Khiron’s established footprint throughout Latin America, the companies aim to capture first-mover advantage and establish leadership in the region of 620 million people.

In accordance with the Agreement, Dixie will also manufacture and distribute Khiron’s Kuida┬« brand of cannabidiol (CBD)-based cosmeceuticals in the United States. Kuida is expected to be broadly distributed and is expected to have particular appeal to the growing U.S. Hispanic population, estimated at nearly 60 million.

Chuck Smith, President and CEO of Dixie Brands, stated, “In the weeks since we announced this partnership it has become even more clear that the strengths of our two companies are perfectly aligned to lead in Latin America. Our marketing and regulatory teams have analyzed the opportunities and requirements across the region, and we are completing detailed business plans to secure ‘first mover’ advantage. By leveraging our existing infrastructure, intellectual property, expertise and distribution channels, we are moving quickly to introduce products to selected markets.”

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