Decibel Cannabis Company Inc. announced that its wholly owned subsidiary, Westleaf Labs LP, has received a sales amendment from Health Canada at its extraction and manufacturing facility, The Plant, located in Calgary, Alberta. The receipt of the sales amendment marks a key milestone for the Company as a fully vertically integrated cannabis business, with the ability to manufacture and sell dried cannabis, cannabis extracts and edible cannabis, as finished packaged products, to provincial wholesalers and retailers.
“The ability to manufacture and sell cannabis 2.0 products, in addition to our dried flower, enables Decibel to establish a new revenue stream by expanding production into high margin derivative products,” said Benjamin Sze, CEO of Decibel. “Within the Qwest brand portfolio, we are able to meet the consumer’s ever evolving needs while giving priority placement of these products at our retail stores, Prairie Records.”
“Our brand portfolio contains three clearly defined brands – Blendcraft by Qwest, Qwest, and Qwest Reserve” said Adam Coates, Chief Growth Officer of Decibel. “These brands offer consumers a range of products and price points that are tailored to fit the different life occasions where they indulge in cannabis. At every level of our business, we’re committed to delivering high quality products and experiences “Beyond the Ordinary”.
Qwest Product Strategy
The sales amendment unlocks the potential of Decibel’s brands (Blendcraft by Qwest, Qwest and Qwest Reserve) and allows the Company to:
- continue to launch trendsetting strains that deliver on THC and terpenes (our latest launches include Kush Mints at 31% THC, MAC1 at 28% THC, Point Break at 25% THC and Pineapple Cake at 24% THC);
- produce derivative cannabis products focused on the concentrates category, which Decibel anticipates will start with launches of wax and shatter SKUs;
- develop cannabis 2.0 product formats that highlight the most desirable and potent plant characteristics, replicating the experience Qwest dried flower is known for;
- utilize high quality input material, rich in THC and terpenes, from Qwest harvests enabling superior end-product quality and increased efficiency yields in extracted products; and
- further expand its supply chain flexibility through The Plant’s ability to now package and sell dried flower for Decibel’s cultivation production house in Creston, BC and, once licensed by Health Canada, Thunderchild Cultivation in Battleford, SK.
Decibel has three production houses operating or under development along with its wholly owned retail business, Prairie Records. The Qwest Estate in Creston, BC is a licensed and operating 26,000 square foot cultivation space which produces the widely championed, rare cultivar-focused brands Qwest and Qwest Reserve, which are sold in five provinces across Canada.