Civilized To Acquire Full-Service Marketing Communications Agency Revolution Strategy

Published: December 12, 2018

Civilized To Acquire Full-Service Marketing Communications Agency Revolution Strategy

Cannabis media and lifestyle brand Civilized Worldwide Inc. announced its plans to acquire Revolution Strategy, a full-service marketing communications agency. The acquisition will give Civilized access to the creative and strategic talent that Revolution Strategy has become known for, and will enhance the depth of its service and product offerings for clients in the cannabis industry.

Revolution Strategy was founded by Derek Riedle and Terri Riedle, the same entrepreneurial team that launched Civilized in 2015. Over the years, the award-winning agency has gained deep knowledge of the cannabis space and significant experience working with industry leaders across North America. In 2017, Revolution launched the Global Cannabis Partnership, a collaboration of industry leaders working to create a worldwide social responsibility standard for the legal cannabis industry.

“With this acquisition Civilized inherits expertise, experience and marketing capacity that will support its continued growth,” said Mitchell Fox, Board Member of Civilized. “This is an important acquisition to remain competitive and to grow the company. Combining Revolution’s marketing and public relations expertise with Civilized’s multi-platform strategy will allow the companies to capitalize on more opportunities.”

Derek Riedle adds, “For us, it’s the best of both worlds. We’ll still be able to serve our Revolution client base across Canada and the U.S., but we’ll embed ourselves in a host of new opportunities driven by Civilized and the cannabis space. Cannabis companies have an urgent need to stake their claim by building their brands and connecting with their stakeholders. This acquisition gives us, and them, a more holistic way to do that. It’s a win for the business and our clients alike.”

“This is a powerful combination that will drive long-term value and growth for both our clients and investors,” says Terri Riedle, Revolution CEO. “Our two companies share much of the same DNA already, and today’s announcement is the next logical step in our long-standing relationship.”

Revolution will continue to operate as a separate business unit. Anne McInerney, Vice President, Marketing Communications, and Kathy Purcell, Vice President, Strategy, will lead the delivery of client work. Revolution will remain based in Saint John, NB, Canada.

The acquisition transaction is expected to close by the end of December 2018. This acquisition, along with the planned acquisitions of The 420 Games and Business of Cannabis, will result in an increase of Civilized’s workforce to 60 and growing.