Canopy Rivers and Kindred Launch Strategic Alliance to Elevate Products & Brands

Published: October 24, 2019

Canopy Rivers and Kindred Launch Strategic Alliance to Elevate Products & Brands

Canopy Rivers Inc., a venture capital firm specializing in cannabis, and Kindred Partners Inc. (“Kindred“), a specialty cannabis brokerage and services company, today announced a strategic alliance established to provide mutual benefits to Canopy Rivers, its portfolio companies, and Kindred.

Kindred, a wholly-owned subsidiary of Breakthru Beverage Group, leverages the deep experience of its sister company, Breakthru Beverage Canada, in working with Canadian provincial control boards, public and private regulated cannabis businesses, licensed producers and retailers to broker regulated cannabis products for the adult-use market.

“As we head into cannabis 2.0 and the Canadian cannabis market continues to develop in a highly regulated environment, we expect that distribution will be one of the key tenets of success for brands,” said Narbé Alexandrian, President & CEO, Canopy Rivers. “Our strategic alliance with Kindred presents a valuable opportunity for our portfolio companies to access the expertise and distribution channels necessary to enable their branded products to thrive. We’re excited to work with Kindred, alongside our portfolio, to unlock the industry’s long-term potential.”

The agreement affords Canopy Rivers’ portfolio of current and future licensed producers access to Kindred’s brokerage, marketing, and brand-building services. Kindred will provide strategic benefits to Canopy Rivers through its network and team of marketing and branded product experts, insights from Kindred’s industry-leading enterprise resource planning and marketing intelligence infrastructure, and brokered distribution to Canopy Rivers’ portfolio companies at scale via Kindred’s already established national sales platform.

As part of the strategic alliance, Julian Burzynski, Regional President of Breakthru Beverage Canada, has joined Canopy Rivers’ recently launched Strategic Advisory Board. With nearly 30 years’ experience in the alcohol beverage industry, Mr. Burzynski will provide Canopy Rivers with insights related to beverage brokerage, distribution, and go-to-market strategies.

“This is a great opportunity to expand our influence in the Canadian adult-use marketplace and leverage our network to help innovative brands thrive,” said David Prodanovic, Kindred’s General Manager. “We are thrilled to partner with Canopy Rivers and look forward to collaborating with its portfolio companies.”

Canopy Rivers is a venture capital firm specializing in cannabis. Its unique investment and operating platform is structured to pursue investment opportunities in the emerging global cannabis sector.