Fire & Flower, a corporate retail cannabis store, has appointed Joel Stevens has been appointed as Vice President, Head Merchant. In this role, reporting to the Chief Operating Officer, Mr. Stevens will be responsible for sourcing all cannabis as well as cannabis lifestyle products for Fire & Flower.
“Mr. Stevens’ entrepreneurial spirit and extensive retail experience is a significant asset to our executive team as we execute one of the largest launches in Canadian retail history,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer.
Mr. Stevens comes to Fire & Flower with over 25 years of experience in the national corporate retail and wholesale environments. He founded PC Outlet, a Canadian computer wholesaler, retailer and reseller. Most recently, Mr. Stevens co-founded MJ National Distribution, a B.C. based cannabis accessory and eCigarette distributor which provides products for dispensaries, medical clinics, as well as smoke and vape shops across Canada.
“I am excited to work with a first-class executive team to build one of Canada’s top legal cannabis retail chains and relish the opportunity to curate the most customer-desired product offering of cannabis, accessory products and grow equipment for the Canadian adult-use market.”