Cannabis Retailer Fire & Flower Achieves C$25M System Sales Milestone

Published: June 11, 2019

Fire & Flower Holdings Corp. has achieved a milestone of C$25 million in system sales since opening on October 17, 2018, the date adult-use recreational cannabis became legal in Canada. The Company, through its wholly-owned subsidiary Fire & Flower Inc. operates 18 licensed cannabis stores in the provinces of Alberta and Saskatchewan and has licensed two branded shops in the province of Ontario.

“As the adult-use cannabis market continues to develop across Canada, this significant sales milestone demonstrates Fire & Flower’s ability to open and operate best-in-class retail stores across the country,” shared Trevor Fencott, Chief Executive Officer of Fire & Flower. “Our Hifyre digital platform including our Click & Collect service along with our retail experience team have been key drivers in achieving our level of sales.”

Since adult-use legalization, Fire & Flower has processed more than 375,000 transactions. This level of customer engagement provides Fire & Flower with the ability to gain consumer insights and curate its product assortment to the evolving preferences of consumers. Fire & Flower continues to aggressively pursue licensing opportunities in all Canadian provinces where private retail is permitted and as new market opportunities emerge.