CAA Launches Cannabis Education Campaign

Published: December 17, 2018

CAA Launches Cannabis Education Campaign

CAA South Central Ontario (CAASCO) launched their cannabis education campaign today called #DontDriveHigh.
CAASCO worked with The Turn Lab, to create a series of videos demonstrating the impact cannabis has on concentration, coordination, reaction time and decision making. The campaign is geared towards young drivers to remind them that even though cannabis is legal, it’s not harmless, especially in situations where reaction time, motor skills and judgment are critical.

“Just because you think you may be able to drive while high, doesn’t mean you should,” said Teresa Di Felice, assistant vice president, government relations, CAA SCO. “It’s important to remember that if you are going to consume alcohol or cannabis, find an alternative to driving so you can arrive where you’re going safely.”

CAA’s research shows that there is a gap in awareness of the effects of using cannabis, specifically, in young men. Men aged 25 to 34 are the most likely to drive under the influence of cannabis. Many are novice drivers who live in busy, urban areas.

“Our research shows that many Ontario drivers believe that there is a strong need for public education around cannabis legislation,” said Teresa Di Felice. “Our campaign aims to educate young drivers with fun yet thought-provoking videos.”

The campaign kickoff took place at SPiN Toronto. Participants got to test their reaction time playing ping pong while using cannabis goggles. As long-standing advocates for road safety, CAA is monitoring the impact of cannabis legalization across the province.

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