Aurora Retains KCSA Strategic Communications as Agency of Record

Aurora Cannabis Inc. has appointed retained KCSA Strategic Communications, a leading New York-based communications firm, to support the Company’s strategic communications and investor relations efforts in the U.S.

“With American investor interest in Aurora growing rapidly, and a number of significant corporate developments on the way, this is the right moment for us to amplify our outreach to multiple U.S. audiences,” said Cam Battley, Chief Corporate Officer. “Given Aurora’s status as a global leader in the cannabis sector, we are adding skilled resources, both internally and externally, to help us share the Company’s story of agility, innovation and execution with institutional and retail investors in the U.S. and around the world.”

KCSA will implement a comprehensive communications program aimed at further increasing awareness of Aurora across the U.S. institutional and retail investment communities. Since its inception nearly fifty years ago, KCSA has developed a strong reputation for its work representing public companies, including a growing roster of cannabis companies.

“Aurora has a clear and well-executed strategy, aimed at building a fully integrated and well-diversified cannabis company that meets all the critical success factors to capitalize on the global cannabis opportunity, estimated at approximately US$140 billion at maturity for the medical market alone,” said Phil Carlson, Managing Director of KCSA Strategic Communications. “With our extensive history of providing expert strategic communications counsel based on best practices and large networks, we believe we are the right partner for Aurora to introduce this compelling story to a broader audience of institutional and retail investors, as well as to media and other influencers.”