Aurora Cannabis Launches National Safety Campaign on Edibles

Published: October 31, 2019

Aurora Cannabis Launches National Safety Campaign on Edibles

Aurora Cannabis Inc., the Canadian company defining the future of cannabis worldwide, announced the launch of Ready for Edibles, a national bilingual campaign dedicated to educating new and experienced cannabis consumers on responsible consumption and safe storage of edibles products before  they become available for sale in December.

In the visual style of Not Safe For Work (NSFW)¸the campaign creative will depict blurred images of cookies, gummies and other edibles products stamped with the wording: ADULTS ONLY, stating “Edibles are coming and they’re not for kids. Ask a budtender or learn more at www.readyforedibles.com.

The campaign can be seen at cannabis retail outlets across Canada and will be complemented online with digital assets as well as other out-of-home opportunities to connect with consumers.

“The roll-out of Aurora’s next generation of high-quality cannabis products is very exciting and we are proud to be able to offer new forms like vapes, concentrates and edibles,” said Terry Booth, CEO of Aurora. “We want to make sure consumers have the information they need to understand the differences in these products, how to consume them responsibly, and most importantly, that they should be kept away from children and pets.”

Educational content will also focus on identifying signs of over-consumption, understanding the differences in onset times and effects, cautions around mixing with alcohol and driving while intoxicated. All of Aurora’s NextGen cannabis products, including cookies, gummies, chocolates and mints, will include the certified, lab-tested concentration of THC and CBD.

Before you get started with edibles, prepare yourself by learning how to consume safely. Visit www.readyforedibles.com to learn more.

Recent News

View All News Items

Latest Article

How Database Integrations Can Improve Every Step in Your Cannabis Supply Chain Labeling

How Database Integrations Can Improve Every Step in Your Cannabis Supply Chain Labeling

At any step in the cannabis supply chain, your labeling system should allow for full control and traceability, from seed to sale. Implementing lean principles and labeling best practices across the cannabis supply chain can help you streamline your seed-to-sale labeling process and help you gain control.

Click below to read the full blog and learn how to reduce waste, cut costs, and gain efficiency with cannabis labeling: https://bit.ly/2KwZ5IQ

Read Article