Aurora Cannabis Joint Partnership with Wagner Dimas Disrupts Pre-Roll Market

Published: July 11, 2018

Aurora Cannabis Joint Partnership with Wagner Dimas Disrupts Pre-Roll Market

Aurora Cannabis Inc. has entered into an agreement with Wagner Dimas Inc. (“Wagner Dimas”) the transaction includes cash and the issuance of common shares of Aurora relative to the achievement of certain milestones for the joint commercialization of Wagner Dimas’s technology. This technology targets the high-volume, higher-margin pre-rolled segment of the cannabis market.

Under the terms of the agreement, Aurora and Wagner Dimas will form a new Canadian entity to which Wagner Dimas has agreed to assign intellectual property with exclusive rights to Aurora. The transaction is subject to completion of definitive agreements, delivery of certain equipment from Wagner Dimas to Aurora – expected within the next 21 days – as well as customary TSX and regulatory approvals.

Aurora has identified the pre-roll market segment as a high-volume, higher-margin opportunity. BDS-Analytics, for instance, determined that pre-rolls account for 12% of total revenue generated from the adult consumer market in Washington State (2017). Wagner Dimas produced over 5 million pre-rolls in 2017, and, following scale-up to a new facility, the company is on pace to produce over 50 million pre-rolls in 2018 for the Californian market alone. Furthermore, the Wagner Dimas technology enables the production of over 75 different pre-rolled product types, addressing a wide variety of market demands. Wagner Dimas provides pre-rolls to a wide range of the most popular brands in the California market.

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