Aurora Cannabis Appoints Darren Karasiuk as Executive Vice President of Adult Usage, Global

Published: September 18, 2018

Aurora Cannabis Appoints Darren Karasiuk as Executive Vice President of Adult Usage, Global

Aurora Cannabis Inc. announced the appointment of Darren Karasiuk as its new Executive Vice President of Adult Usage, Global. Mr. Karasiuk will be responsible for the execution of Aurora’s commercial adult use strategy, which includes oversight of adult use retail, marketing, sales, business intelligence and analytics, partnerships and customer service.

Mr. Karasiuk joins Aurora through the acquisition of MedReleaf where he was Senior Vice-President and GM, recreational where he was responsible for MedReleaf’s adult use cannabis business which included the development and introduction of the AltaVie and San Rafael ’71 brands into the marketplace, as well as the stewardship of the partnership with the Woodstock Cannabis Company.

Mr. Karasiuk has deep experience in highly regulated industries, including private and public healthcare, pharma, tobacco, consumer packaged goods, and energy. Prior to joining MedReleaf, Mr. Karasiuk was Vice-President, Insights and Advisory at Deloitte where he was a leader in the firm’s cannabis practice, co-authoring the firm’s seminal study, “Recreational Marijuana: Insights and Opportunities.” Previously, Mr. Karasiuk was Vice-President, Strategy, Corporate and Public Affairs at Environics Research, where he conducted many of Canada’s earliest engagements on the cannabis sector. He has also been the Canadian associate for the Marijuana Policy Group, a leading Denver-based economic and policy consulting firm which helped shape the regulated medical and recreational cannabis markets. Mr. Karasiuk holds an MA from Western University and an MBA from Kellogg-Schulich.

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