Aphria Appoints Joel Toguri as Vice President of Sales

Aphria Inc. appointed Joel Toguri as Vice President of Sales. Mr. Toguri joins the Company from Southern Glazer’s of Canada where he was Vice President of Sales and Operations since 2013.

“We’re thrilled to bring Joel’s incredible talent and considerable experience to Aphria,” said Jakob Ripshtein, Chief Commercial Officer at Aphria. “Over many years, Joel has developed a proven track record of driving sales, generating growth and delivering results. His experience in building Southern Glazer’s in Canada and his deep familiarity with our exclusive sales distribution partner will help to ensure Aphria’s brands and products are successfully represented by cannabis retailers throughout the country.”

Mr. Toguri brings more than 20 years’ experience in the Canadian beverage alcohol industry. As Southern Glazer’s first employee in Canada, he was charged with establishing the company’s footprint throughout the country. He led a national sales team of more than 90 people and drove the company to become the #3 Agent/Broker in Canada in just three years. Prior to Southern Glazer’s, Mr. Toguri held leadership roles at MolsonCoors, Maxxium Wine & Spirits, and Beam Global Spirits & Wine.

“Aphria is amazingly well-positioned to capitalize on the opportunities in the adult-use market from coast to coast, right out of the gate,” said Mr. Toguri. “I am excited to be joining a true leader in the industry, and I look forward to continuing my close relationship with the dedicated team from Great North Distributors to drive the long-term success of Aphria and the Company’s portfolio of brands following legalization.”