Alternative Medical Enterprises, LLC is teaming up with Canada’s premier medicinal cannabis producer, Atlas Growers Ltd. to bring AltMed’s MÜV™ product formats to Canadians under the Atlas Thrive banner. Atlas Growers has finalized a distribution deal with the largest pharmacy chain in Canada, Shoppers Drug Mart, which has more than 1,300 stores nationwide.
Atlas Thrive – Powered by MÜV™ will roll out across Canada in Q4 with a variety of product formats including transdermal patches, transdermal gels, tinctures and capsules all using the patented EnCaps™ technology which delivers more effective, faster-acting and longer-lasting effects for patients. According to ‘Statistics Canada’, as of July 2019, Canada’s cannabis sector contributed $8.26 billion to the country’s gross domestic product. Two years ago, Canada became only the second country in the world to legalize adult use of cannabis.
“We are thrilled to be able to bring our MÜV line to Canada,” said Mike Smullen, Chairman and CEO of AltMed Enterprises. “Canada is a mature market with medical cannabis first legalized in 2001 and adult use recreational in 2018. Canadian consumers are sophisticated and well versed on what’s available, and we know our products will stand out among the best.”
Sheldon Croome, Atlas President & CEO, noted, “We are proud to be partnering with a company like AltMed, a leading medical cannabis company in the US, whose values align with those of Atlas. As a medicinal cannabis producer, we are focused on providing patients with consistent, predictable and effective products and by introducing new smoke-free delivery methods our aim is to offer products that take all aspects of health into consideration to improve the lives of Canadian medical patients.”
AltMed’s MÜV EnCaps products are for patients who prioritize a smoke-free delivery method that is both long-lasting and fast-acting. The EnCaps process makes cannabinoids water-soluble and therefore more readily absorbed within the body. This dramatically improves both onset time and overall bioavailability, creating a more effective product.
Atlas Thrive – Powered by MÜV is expected to be rolled out in Shoppers Drug Mart and other cannabis stores across Canada starting in Q4, 2020.
AltMed Enterprises – Alternative Medical Enterprises, LLC, headquartered in Sarasota, FL and doing business as AltMed Enterprises, is a fully integrated medical cannabis company that brings compassion, community engagement and pharmaceutical industry precision to the development, production and dispensing of medical cannabinoids.
MÜV™ – The MÜV™ brand of medical cannabis infused products was launched in Arizona in 2016 and quickly gained international attention and recognition.
Atlas Biotechnologies Inc. (“Atlas”) and Atlas Growers, LTD. – Atlas is based in Edmonton, Alberta, Canada and its wholly owned subsidiaries, Atlas Growers Ltd. & Atlas Thrive, is federally licensed for cultivation and production of cannabis products, with a focus on medical use markets.