Aleafia Names Entrepreneurial Growth Executive Trevor J. Newell as CMO & CTO

Published: August 14, 2018

Aleafia Names Entrepreneurial Growth Executive Trevor J. Newell as CMO & CTO

The Board of Directors of Aleafia Health Inc., one of Canada’s leading, vertically integrated medical cannabis companies with a unique patient-focused, healthcare solution, has appointed Trevor J. Newell, as its new Chief Marketing & Technology Officer (CMTO).

Trevor has experienced and lead exponential growth at both the enterprise and start-up level, building disruptive strategies and executing them with analytical passion. Trevor has the unique ability to establish and scale Aleafia’s global leadership vision of a fully integrated marketing and technology strategy founded on delivering quality patient care from seed to sale.

Trevor assumed the CMTO role on August 13, 2018 and reports directly to CEO Geoff Benic and will be responsible for the strategic direction and execution accountability for all of Aleafia’s marketing, sales, partnerships, business development and technologies.

Prior to joining Aleafia, Trevor was co-founder and President of SHOP.CA Network Inc. (SHOP.CA), Canada’s first eCommerce Marketplace, creating a national brand with over 15 million products across 5,000 brands from 1,500 suppliers. Trevor lead the establishment and growth of all operations within SHOP.CA throughout the idea, launch and growth phases. Trevor’s career experience also includes: GE where his global enterprise experience lead to him earning his master black belt of six sigma within GE’s Information Management Leadership Program, and Oracle within Financial Services as head of global product strategy for capital markets and wealth management.

The catalyst for Trevor’s entrepreneurial passion came during his tenure at Janna Systems Inc., as the company grew from 40 to 400 people in less than three years and eventually sold to Siebel Systems (later acquired by Oracle) for $1.76 billion in the fall of 2000.

“Trevor is an innovative thinker with a long track record of leading industry disrupting companies. We are excited to unleash his passion and unique skill set to build Aleafia’s marketing and technology teams while building on our success of combining 22 clinics, over 50,000 patients assessed and the two cannabis production facilities into an integrated organization,” said Geoff Benic, CEO of Aleafia.

“Joining the Aleafia team is an amazing opportunity to create a global medical cannabis leader with integrated technology and marketing from seed to sale,” said Trevor Newell. “I am very excited to begin this journey as we build on the foundation of Aleafia’s fully funded production capacity of 38,000 kg per year of cannabis flower to show the world Canada’s leadership in technology and marketing,” said Trevor.