Abba Medix Corp. Signs Exclusive Licensing Agreement with Santa Cruz Medicinals

Published: November 15, 2019

Abba Medix Corp. Signs Exclusive Licensing Agreement with Santa Cruz Medicinals

Canada House Wellness Group Inc. announced that its wholly owned subsidiary, Abba Medix Corp. (“Abba“),  has entered into an exclusive licensing agreement with California-based SCM Tech (“SCM“), to bring its Santa Cruz Medicinals brand of CBD infused health care product lines to Canadian consumers.

“Adding a high-quality CBD product offering to Abba’s portfolio will have an immediate impact on our Health and Wellness strategy for the Canadian adult-use market. The Santa Cruz Medicinals product line aligns well with this strategy,” said Michael Orrbrooke, President, Abba Medix and Chief Revenue Officer, Canada House. “This is an important relationship for Canada House as we secure additional distribution channels for Abba in Canada.”

Under the terms of the five-year licensing agreement signed November 13, 2019, Abba will license SCM’s intellectual property including formulations, manufacturing techniques, trademarks, and marketing materials for the Canadian marketplace based on a nominal minimum sales threshold and license fee. Santa Cruz Medicinals products will be produced and marketed in accordance with applicable Canadian laws and regulations for the adult-use recreational cannabis market.

“We have wanted to enter the Canadian market for some time and were looking for a partner that shares our values,” said Brendan Ruh, CEO, SCM. “Canada House’s commitment to the Canadian Health and Wellness space makes them the perfect partner for expanding our brand into Canada.”

“Over the last several months, we have increased production at our facility, received our amended sales license, began selling our Abba branded cannabis to the medical market, and announced a supply agreement in Germany,” said Chris Churchill-Smith, CEO, Canada House. “As we continue to focus on generating new revenue streams and increasing market share, the SCM partnership not only adds a high-quality CBD product line to our portfolio, but will allow us to benefit from SCM’s expertise in the development of additional Abba Medix branded formulations for our medical patient base.”

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