48North Signs Exclusive Curation Partnership with Thoughtfull, a new online gifting platform

Published: February 4, 2020

48North Signs Exclusive Curation Partnership with Thoughtfull, a new online gifting platform

48North Cannabis Corp. has signed an exclusive curation partnership with a new online gifting platform, Thoughtfull, a creation of Indigo Books & Music Inc.

Thoughtfull is a new online gifting platform designed to make finding a meaningful gift easy. Aiming to transform the way in which Canadians discover and select gifts, Thoughtfull recently unveiled its beta version and is currently available in the Greater Toronto Area. Under the terms of the partnership, 48North will be responsible for curating an offering of cannabis-related accessories for the Thoughtfull platform. 48North will be Thoughfull’s exclusive cannabis partner, leveraging their trusted consumer brand and relationships within the industry to curate an array of premium cannabis accessories.

At launch, 48North’s accessories line F8 and recently announced female friendly cannabis accessories brand, Sackville & Co., will be available on the Thoughtfull site.

“Partnering with brands is critical to breaking down the stigma around cannabis. 48North applauds Thoughtfull for embracing the Canadian cannabis industry. Robust distribution is of paramount importance to the success of 48North and this partnership will be responsible for introducing Canadian adults to the 48North brand. Partnering with companies like Thoughtfull is critical to our long-term goal of becoming Canada’s most beloved and accessible cannabis brand,” said Kirsten Gauthier, CMO of 48North.

“At Thoughtfull, our aim is to make selecting a gift easy and meaningful by providing Canadians with unique products curated to their interests,” said Conner MacLeod, Head of Curation for Thoughtfull. “We’re excited to be collaborating with 48North to offer an assortment of high-quality cannabis accessories for gifting. Their commitment to authenticity, sustainability and education made the partnership a natural fit.”

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