The Elevate Cannabis Industry Expo, held from September 12 – 15, 2023, in Toronto, marked a significant milestone as the first conference hosted by Jazz Samra and his team at VIP Media Group. This inaugural event can be aptly summarized as a resounding success, making a substantial impact on the growth and development of Canada’s cannabis industry.

Originating as a legacy brand deeply rooted in British Columbia’s cannabis culture, Pistol and Paris has not only emerged a as standout player in the market but have also successfully embraced and transitioned into the legal cannabis framework.

Herein, Zentrela scientifically characterized the unique cannabis experience created by the SURREAL High Sun Mint Lime Fizz beverage in study subjects. The SURREAL High Sun Mint Lime Fizz beverage contains 10mg of THC, 0mg of CBD, 10mg of CBG, and various non-cannabinoid ingredients such as 4g of sugar and lime juice concentrate, among others.  Through the execution of this study, Zentrela determined the onset time and maximum potency of the psychoactive effects induced by this specific product. Additionally, we quantified significant mood changes potentially associated with the consumption of this beverage.

In this article, we accurately quantify the onset time and potency of the THC psychoactive effect of a pre-roll, edible and a beverage using the novel Cognalyzer EEG-based method for analyzing the brain activity of cannabis consumers. Our study demonstrates that the analyzed products show the following trend for both potency and onset time (highest to lowest): Pure Sunfarms Pink Kush, XMG – Mango Pineapple beverage and Wana Quick – Pineapple Coconut edible. 

In recent years, the cannabis industry has expanded its product offerings beyond traditional consumption methods, such as smoking or edibles. The introduction of cannabinoids in beverages  represents a significant and promising advancement in this area. This unique delivery method provides distinct advantages for consumers and broadens the scope of usage. Cannabis-infused beverages have been heralded for their fast acting effects and versatility, making them a great alternative for social gatherings and indoor events. Furthermore, drinking is discrete and socially acceptable, broadening their appeal to a wider range of consumers.